Your event budget is tight and the technology in your phone is ever advancing. Live streaming presents great benefits for events, making the content more accessible to more people so that you can increase the attendance at your event through online viewers.
There are a couple of ways to live stream from a phone. You probably already have facebook installed so by far the simplest is just to hit the ‘go live’ button in the facebook app. If you’ve not live streamed before and you’ve only thought of it once the event has started, you’re away.
Offering a live stream for your event in advance is a great way of building up to and increasing expectation ahead of your event. If you’ve got a bit more time to prepare, you could pre-prepare a live stream on YouTube and publish a link to the stream on social media in the run up to your event. Beware though, YouTube have recently changed their policy on streaming from a mobile device and your channel needs to at least 1,000 subscribers before you can use your phone to stream. (For a complete review of streaming platforms check out our article on where to stream)
YouTube’s minimum subscriber threshold isn’t the only thing that might catch you out when streaming an event with a mobile phone. There are technical and logistical considerations that could seriously impact the quality of your live stream. For some events, a gritty midst-of-the-action stream will complement the branding and feel of the event. For others, poor quality sound or losing a stream mid-event might have greater reputational impact.
Using a mobile phone to live stream is simple and can be effective, but has its pitfalls. Implementing a dependable, professional event broadcast system can give you the confidence to market the live stream of your event grounded in the knowledge that the system and the team operating it are prepared for just these kinds of eventualities.
If you’d like to find out more or see how we would tackle your event, head over to the Ofilms contact page and give us a shout. We love live video and would be happy to have a chat.
30th September 2019 by Gareth Batten